1968 Central Business District Traffic and Parking Study

1968 Central Business District Traffic and Parking Study

Long-Range Plan

The 1968 Greenville Downtown Development Plan outlines a $62 million revitalization strategy to enhance downtown as a commercial, cultural, and entertainment hub. Key recommendations include creating a compact shopping and pedestrian-friendly area on Main Street, with anchor projects at each end to attract visitors. The plan proposes five project zones, including government centers, high-rise offices, hotels, and entertainment facilities, with coordinated private and public investment. Infrastructure improvements are central, such as a canopy-covered Main Street, landscaped pedestrian walkways, and improved traffic flow through new one-way street pairs. The plan also emphasizes building modern parking structures and forming an Urban Redevelopment Commission to drive these efforts. Collaboration between local businesses, government, and the Total Development Committee is essential to ensure Greenville's competitive urban growth.

**Keywords**: downtown revitalization, pedestrian-friendly, infrastructure, public-private partnership, Greenville development
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Harland Bartholomew and Associates

1968