1989 Downtown Development Strategy

1989 Downtown Development Strategy

Economic Plan

The 1989 "Downtown Development Strategy" for Greenville, led by Land Design/Research, Inc., presents a revitalization plan emphasizing community identity and mixed-use development. The plan prioritizes enhancing the Reedy River Falls area by removing the Camperdown Bridge to create a more attractive, accessible focal point. Recommendations include establishing a southern anchor near the Performing Arts Center and a coliseum/convention center to attract visitors and boost downtown activity. Improving pedestrian linkages, enhancing streetscapes along Main Street, and supporting residential and retail uses are central to fostering a 24-hour downtown. A strengthened Greenville Central Area Partnership (GCAP) is recommended to coordinate public-private efforts, supported by a special assessment district to fund development initiatives.

**Keywords**: Reedy River Falls, mixed-use development, coliseum, pedestrian linkages, GCAP
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Land Design/Research, Inc.

1989