2001 Pleasantburg Drive Corridor

2001 Pleasantburg Drive Corridor

Corridor Plan

The 2001 "Market Strategies for the Pleasantburg Drive Corridor," prepared by Hammer, Siler, George Associates, provides a redevelopment plan for Greenville's Pleasantburg Drive area. Key recommendations include transitioning the corridor into a high-tech business zone, leveraging nearby educational and business institutions like Bob Jones University and Greenville Technical College. The plan advises realigning the retail/service mix to cater to higher-income residents, employees, and students. Streetscape and signage improvements are recommended to enhance the corridor’s image, along with supporting business infrastructure for local conventions. The strategy also highlights relocating auto-related businesses to maximize land use for tech-oriented development, and emphasizes public-private partnerships and incentives to encourage investment and development.

**Keywords**: high-tech corridor, retail realignment, business infrastructure, public-private partnership, land use
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Hammer, Siler, George and Associates

2001