2004 West End Master Plan

2004 West End Master Plan

Area Plan

The 2004 "West End Master Plan" for Greenville, developed with Mahan Rykiel Associates and Sprague & Sprague, proposes a revitalization strategy focused on integrating a minor league baseball park with mixed-use development. Key recommendations include creating pedestrian-friendly streetscapes, enhancing traffic flow with the Wardlaw Street extension, and maximizing shared parking resources. The plan emphasizes maintaining compatibility with nearby neighborhoods, addressing community concerns about gentrification and preserving affordable housing. The ballpark site is envisioned to include retail, office, and residential spaces, boosting economic activity. Additional proposals include streetscape improvements, a potential greenway, and fostering partnerships with local churches for shared parking and revenue opportunities. Stakeholder engagement and careful planning are prioritized to ensure the development meets community needs.

**Keywords**: West End, mixed-use development, ballpark integration, pedestrian streetscape, community compatibility
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Arnett Muldrow & Associates

2004