2007 Tourism Product Development Concept

2007 Tourism Product Development Concept

Economic Plan

The 2007 "Tourism Product Development Concept" for Greenville, prepared by Tourism Development International, proposes strategies to enhance Greenville’s appeal as a leisure destination. Key recommendations include positioning Greenville as a "gateway to the outdoors" and a weekend break destination. The plan suggests creating tourism clusters in downtown and mountain areas, including a "GO Experience" visitor center, Greenville Cultural Quarter, pedestrian-friendly pathways, and an outdoor activity center. Emphasis is placed on integrating public spaces, promoting local culture, and expanding greenways like the Swamp Rabbit Trail. Infrastructure upgrades, including improved signage, visitor amenities, and expanded public transportation, are also prioritized. Marketing efforts targeting regional and national audiences are recommended to boost awareness, supported by public-private partnerships for sustainable growth.

**Keywords**: tourism development, gateway to outdoors, cultural quarter, pedestrian pathways, public-private partnerships
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Tourism Development

2007